Noida luxury housing market shifts focus to serviced residences

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Beyond conventional amenities, buyers are looking at design, concierge services, housekeeping and other hospitality-led conveniences

By BL Mumbai Bureau

Updated - September 26, 2026 at 07:53 PM. | Mumbai

The shift to serviced residences is expected to gain momentum with the opening of Noida International Airport and development of economic projects around the Yamuna Expressway | Photo Credit: Anuja Sharma

Noida’s luxury housing market is beginning to move beyond conventional high-value apartments, with serviced residences and suites emerging as a new demand segment amid the city’s infrastructure expansion and growing corporate and international footprint.

The shift is being driven by buyers seeking more than larger homes and conventional amenities, with design, concierge services, housekeeping and other hospitality-led conveniences gaining importance.

The trend is expected to gather pace with the opening of Noida International Airport and development of major economic projects around the Yamuna Expressway.

Developers including Smartworld, M3M, Max Estates, Godrej Properties and ATS are expanding their presence in the premium housing market, while global luxury and design brands are adding to the segment’s appeal.

The proposed 500-acre Japan City and the planned International Film City, located about 4 km from the airport, are also expected to increase business activity and international footfall in the region. This could create demand from senior executives, entrepreneurs, international professionals, NRIs and frequent business travellers seeking turnkey accommodation.

“Noida is rapidly entering a phase where infrastructure, business activity, and global connectivity are reshaping residential demand,” said Ashish Jerath, President–Sales & Marketing, Smartworld Developers. Buyers, he said, are moving from individually managed homes towards luxury apartments where clubs, health facilities and services such as coaches and concierge are integrated into the residential experience.

According to Cushman & Wakefield’s Q1 2026 Delhi-NCR Residential MarketBeat, high-end residential capital values in Noida rose 10 per cent year-on-year in the first quarter, with quoted values ranging between ₹14,500 and ₹18,000 per sq ft. High-end rents stood at ₹77,000-₹1.35 lakh a month.

“The evolution of Noida into an important corporate, aviation and investment destination is likely to broaden the city’s luxury housing demand,” said Samir Jasuja, Founder & CEO, PropEquity.

Published on September 26, 2026

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